Owner questions · short videos

Your questions, answered by Steve

Straight answers to what restaurant owners ask us most. Each video is under 30 seconds, captions on screen, with the answer written out underneath.

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  1. What is Easy Light Menu?
  2. What does it cost?
  3. What about the iPads?
  4. Can I use iPads I already have, or Android?
  5. What about tables without an iPad?
  6. Do I have to drop Toast or Square?
  7. How do orders get to the kitchen?
  8. Does my kitchen need new equipment?
  9. What if the Wi-Fi drops?
  10. How do I change the menu?
  11. How does the allergy filter work?
  12. What languages does it speak?
  13. What's the trivia?
  14. What is PlateCam?
  15. Who do I call for help?
  16. What if I miss a payment?
  17. What happens if I cancel?
  18. Is there a contract?
  19. Do you pay for referrals?
  20. How do I get started?
  21. What's the nightly kitchen report?
  22. What's a server's first shift like with the iPads?
  23. What do servers say when they hand over the iPad?
  24. A guest has an allergy. What does my server say?
  25. How do we reset an iPad between tables?
  26. What if an iPad won't wake up?
  27. What should the table tent say?
  28. Is there anything for kids on the iPads?
  29. I changed a recipe. What about the allergy flags?
  30. Will this replace my servers?
  31. What about guests who want a paper menu?
  32. What if my question isn't answered here?
  33. Any tips for snapping my menu photos?
  34. What should my kitchen crew know on night one?
  35. What games are on the table iPads?
  36. How do I explain the QR code to a guest?
  37. How do I tell my regulars about it?
  38. What if an iPad gets dropped or goes missing?
  39. What's the best way to roll it out on day one?
  40. What should I tell my staff about PlateCam?
  41. What should my host say at the door?
  42. Do I still need the QR code if every table has an iPad?
  43. What if guests keep asking the same question?

What is Easy Light Menu?

It's your menu, live on an iPad at every table and on every guest's phone. Pictures, languages, allergy flags, trivia, and orders that text straight to your kitchen. I keep it updated. You run your restaurant.

Link to this question · 13 sec

What does it cost?

Three plans, month to month. Three hundred gets you the menu. Four hundred adds your website. Six hundred is everything: trivia, the allergy filter, and every language.

Link to this question · 10 sec

What about the iPads?

We've got the price of these iPads, a past-generation iPad, down to $450 each. One time, and they're yours. And remember, you're going to make more money with higher tickets, to recoup that iPad cost in the first or second month. People are going to stick around longer, have more drinks, have more desserts. Your bill is going to be higher. So these aren't costing you money. They're an investment. And a table QR code covers everyone else's phone.

Link to this question · 26 sec

Can I use iPads I already have, or Android?

Yes. It runs in a web browser, so any tablet or phone works, iPad or Android. Our iPads make a great showroom, but you're not locked in.

Link to this question · 9 sec

What about tables without an iPad?

Every table gets its own branded QR code. Guests scan it and the menu opens right on their phone. No app. It runs on your Wi-Fi or their own data.

Link to this question · 10 sec

Do I have to drop Toast or Square?

Nope. Toast runs the money. Square runs the money. We run the experience. Keep your POS for checks and cards. We handle the menu, QR codes, trivia, PlateCam, and getting orders to the kitchen.

Link to this question · 13 sec

How do orders get to the kitchen?

Each iPad has a color and number, like Blue 6. The kitchen gets a text with the table. No answer, it resends, three tries in about three minutes. Then beep beep beep, the screen flashes red, and it says someone has to take this order and type it into the POS.

Link to this question · 16 sec

Does my kitchen need new equipment?

No. It drops into whatever your kitchen already uses: a group text, the kitchen phone, an iPad at the pass, or your POS where we can hook in.

Link to this question · 10 sec

What if the Wi-Fi drops?

Hand out your printed menus for a few minutes. When Wi-Fi comes back, the system recovers on its own. Keeping Wi-Fi up and the iPads charged is on you, so keep chargers handy.

Link to this question · 11 sec

How do I change the menu?

Email me. Price change, new special, out of the short rib. I make the update. No software to learn, no logins to remember.

Link to this question · 8 sec

How does the allergy filter work?

Guests tap their allergy and the menu flags dishes that have it, based on the ingredients you give us. It's a guide, not a guarantee, so guests still confirm with their server.

Link to this question · 10 sec

What languages does it speak?

Every language, from Spanish to Mandarin, in one tap. The guest picks a language and the whole menu switches over.

Link to this question · 8 sec

What's the trivia?

Fun questions while guests wait. Couple's questions, first-date questions, questions about your staff, like who's been here longest, and questions about your town, like the high school mascot. We research your town for you.

Link to this question · 13 sec

What is PlateCam?

A camera rig over your pass. When a plate sits still three seconds, it snaps a photo stamped with the time, the chef, and the table. Before-and-after dish photos, kept on a ten-day rolling record.

Link to this question · 12 sec

Who do I call for help?

Our AI receptionist answers the common questions first, any time, right from our website. During setup you get a progress email every day. If you need me personally, that's paid escalation.

Link to this question · 11 sec

What if I miss a payment?

You get five days, with a reminder every day. On day five the menu goes dark until it's paid. Pay up and everything comes right back, nothing lost.

Link to this question · 10 sec

What happens if I cancel?

Cancel any time, it's month to month. You get thirty days to export your data, and the iPads are yours to keep.

Link to this question · 7 sec

Is there a contract?

When you first log in, you click to accept our terms. Plain English, no long contract. One rule: while you're with us, we're your only digital menu. No second QR menu service on the side.

Link to this question · 12 sec

Do you pay for referrals?

Send me another owner who signs up, any plan, and you get a free month. We review each one by hand, then the credit goes on your bill.

Link to this question · 9 sec

How do I get started?

Go to easylitemenu.com/start, snap photos of your menu, and upload them. We build it from there. I don't need to come into your kitchen. You take the pictures, we do the rest.

Link to this question · 12 sec

What's the nightly kitchen report?

Every night after close, you get a text or email. How many orders your kitchen took on the first try, the second, the third, and how many hit the red alert. Like, twenty-five meals took over three minutes. It's a scorecard for your kitchen.

Link to this question · 15 sec

What's a server's first shift like with the iPads?

First shift with the iPads? Easy. Seat the table, say hi, and point to the iPad. Guests flip through the pictures and can order right there. The order texts to your kitchen with the table's color and number, like Blue 6, so nobody has to guess where it goes. You still check on the table, refill drinks, answer questions, and run the check on your POS, same as always. The iPad handles the menu. You handle the people.

Link to this question · 25 sec

What do servers say when they hand over the iPad?

Keep it short. Something like this. Here's our menu, with a picture of everything. Tap here for your language. If you've got a food allergy, tap it and the menu flags the dishes that have it, and then tell me, so the kitchen can confirm. There's trivia too, while you wait. And I'm still your server, so wave me down any time. That's it. Ten seconds, and the guest knows what to do.

Link to this question · 24 sec

A guest has an allergy. What does my server say?

Here's the rule for your whole team. Never tell a guest a dish is okay for their allergy. The menu flags dishes that contain it, based on the ingredients you gave us, and it reminds every guest to tell their server. So when they do, your server says: thanks for telling me, let me check with the kitchen. And the kitchen confirms, every time. The flags are a guide, not a guarantee, and cross-contact can happen in any kitchen.

Link to this question · 24 sec

How do we reset an iPad between tables?

When a table leaves, it takes about ten seconds. Wipe the screen down. Check the battery, and if it's low, swap in a charged one. Go back to the start of the menu, so the next guest starts fresh. Game scores and player names clear on their own after a few minutes. And if the kids left it in Kids Mode, press and hold the top left corner for three seconds to get out. Then it's ready for the next table.

Link to this question · 22 sec

What if an iPad won't wake up?

Nine times out of ten, it's just out of charge. Plug it in and give it a minute. While it charges, don't make the guest wait. Every table has its own QR code, so they can pull the menu up on their phone, or you hand them a printed menu. If there's a charged iPad sitting at an empty table, swap it in. Then make charging part of closing every night, so they all start the day full.

Link to this question · 22 sec

What should the table tent say?

Keep it to a few words a guest can read in two seconds. Here's what I'd put on it. Our menu, in pictures. Your language, one tap. Scan the code, or use the iPad. Food allergy? Tap to see flagged dishes, then tell your server. Put the table's own QR code right on it, so the menu opens on their phone. No app needed. Short beats clever. Your guests are hungry.

Link to this question · 24 sec

Is there anything for kids on the iPads?

Yes. It's called Kids Mode. Coloring, finger drawing, a memory game, tic-tac-toe, find the food, and a kids menu in pictures. Once a kid is in Kids Mode, the iPad locks to it, so little fingers stay in the games. To get out, a grown-up presses and holds the top left corner for three seconds. It's all family friendly. The kids stay busy, and the parents actually get to enjoy their meal.

Link to this question · 25 sec

I changed a recipe. What about the allergy flags?

Tell me the same day. The allergy flags only know what you tell us. So if you swap the breading, change the fryer oil, or add nuts to a sauce, email me the new ingredients and I'll update the menu. Same goes for every new special. Until it's updated, give your servers a heads up, so they can tell guests. The menu always reminds guests to tell their server, and your kitchen still confirms.

Link to this question · 22 sec

Will this replace my servers?

No, and I wouldn't want it to. The iPad shows the menu, the pictures, and the languages, and it sends the order to the kitchen. Your servers still greet the table, answer questions, check allergies with the kitchen, bring the food, and take the payment on your POS. What changes is they spend less time running orders back and forth, and more time taking care of people. That's what your guests remember anyway.

Link to this question · 24 sec

What about guests who want a paper menu?

Give them one. Nobody has to use the iPad. Keep a stack of printed menus anyway, for Wi-Fi hiccups, and for the regular who's ordered the same thing for twenty years. Most guests get curious, though. They see pictures of the food, they tap their language, and the kids find the games. Just keep your printed menu and your iPad menu at the same prices, so email me whenever something changes.

Link to this question · 22 sec

What if my question isn't answered here?

Ask it. Our AI receptionist is right on our website, or you can email me. If nobody's asked it before, we answer you, and then we make a new video and add it right here, so the next owner gets the answer without having to ask. Anything that identifies your restaurant gets stripped out first. That's the rule around here. We only want to answer each question once.

Link to this question · 20 sec

Any tips for snapping my menu photos?

A few. Lay the menu flat, near a window, in daylight. Shoot straight down so the page isn't tilted, and make sure every price is sharp enough to read. Get every page, the back too, and the specials board if you've got one. Then upload them at easylitemenu.com/start. If you have good photos of your dishes, upload those too, because guests love seeing the food. We take it from there.

Link to this question · 24 sec

What should my kitchen crew know on night one?

Three things. One, orders come in as a text with the table's color and number, like Blue 6. Answer it, so it doesn't send again. Two, if nobody answers, it tries three times in about three minutes. Then beep beep beep, the screen flashes red, and someone has to take that order and type it into the POS. Pick who that is before service. Three, every night you get a report on how fast they picked up, so let them know the scorecard's coming.

Link to this question · 25 sec

What games are on the table iPads?

For grown-ups, there's Date Night Trivia, How Well Do You Know Me, How Well Do You Know Your Spouse, and Get to Know Your Date. For the kids, there's Kids Mode. It's all family friendly, and every table plays its own game. Scores clear on their own when the table sits for a few minutes. It gives guests something fun to do while the kitchen works, and it gets people talking at the table.

Link to this question · 21 sec

How do I explain the QR code to a guest?

Make it simple. Point your phone's camera at the square code on the table, and tap the link that pops up. The menu opens right on your phone. No app, nothing to download, and it runs on our Wi-Fi or your own data. If they'd rather not, that's fine. The iPad's right there, or hand them a printed menu. Nobody should feel left out because of a little square code.

Link to this question · 21 sec

How do I tell my regulars about it?

Tell them what's in it for them. Something like: new at our place, our whole menu in pictures, in your language, with trivia while you wait. Put that on a sign by the door, on your social pages, and have servers mention it at the table. Then let people try it. Your regulars will figure it out in about a minute, and they'll be the ones showing their friends.

Link to this question · 19 sec

What if an iPad gets dropped or goes missing?

The iPads are yours, so care, loss, and damage are on you, the same as your POS screen or your phone. A sturdy case helps a lot, and so does a home base, like a charging spot behind the host stand where they sleep every night. If one's out of action, that table still has its QR code, so guests pull the menu up on their phone. Nothing about your menu is lost.

Link to this question · 21 sec

What's the best way to roll it out on day one?

Start on a slower night if you can. Charge every iPad that afternoon. Keep printed menus at the host stand, just in case. Walk your servers through the ten-second handoff, and pick who in the kitchen takes any order that hits the red alert. Then watch a few tables use it. After close, check your nightly report, and tell me anything that felt clunky, so we fix it.

Link to this question · 21 sec

What should I tell my staff about PlateCam?

If you have PlateCam, tell your crew before their first shift. It's a camera over the pass. When a plate sits still about three seconds, it snaps a photo with the time, the chef, and the table. It's a record of what left the kitchen, and the photos delete on their own after ten days. Keep hands clear of the pass. And check your local rules, because you may need a sign that tells staff there's a camera.

Link to this question · 22 sec

What should my host say at the door?

Keep it warm and quick. Something like: welcome in. Your table has our menu on an iPad, with a picture of every dish, in any language you like. Your server will be right over. That's it. The guest sits down knowing what's waiting for them, and your server walks up to a table that's already looking at the food.

Link to this question · 18 sec

Do I still need the QR code if every table has an iPad?

Yes, keep it. When an iPad's charging, the QR code covers that table. Some guests would rather use their own phone. And with a big party, everybody can look at the menu at the same time instead of passing one iPad around. It costs you nothing extra, and it's your backup that never needs charging.

Link to this question · 17 sec

What if guests keep asking the same question?

That's a sign the menu should answer it. Is the salsa spicy? What comes on the burger? Is the fish grilled or fried? If your servers hear the same question three times in a week, email me, and I'll add it to that dish's description. Then the next guest has the answer before they even ask.

Link to this question · 17 sec

Ready when you are

Snap photos of your menu, upload them, and we build it from there.